UMIN Global Shanghai

What runs from Shanghai

Shanghai covers China and the wider East Asian market, where entry is decided by things that never appear in a campaign plan: the platform a category actually sells on, the local partner structure, and what can be operated compliantly from outside the country.

It is also the office closest to manufacturing and supply-chain work, which is why product businesses expanding in either direction - into China or out of it - are run from here alongside the engineering and growth side.